Autonomy Finance is an AI-based financial planning app. I
joined the founding team to help launch the beta version of
their consumer-facing app.
I conducted a competitive brand audit and provided strategic
insights around design and positioning, then translated those
insights into pre-signup screens, how-to flows, and internal
product pages.
Pre-signup screens contextualizing the app’s purpose and value before sign-up.How-to screens explaining how the app works and integrates AI into your financial planning.Internal product screens showing how the app communicates financial data and insights.Automated brand emails sent upon sign-up and for weekly financial health updates.
